Administration and marketing collision

 

How can anyone in the business easily determine their priorities? The responsibility of Administration to manage business and continuously see all departments needs and acts real time in all its recourse.

Business gurus said that marketing is the brain and lifeline of the company. If that so; why most businesses don’t prioritize it? Is there a way of cutting that golden rules into practice of any businesses without harming its admins core values?

Fund; they say is the most essential matter in activating marketing department into its potential. If marketing is as essential as administration is; why most of the time it is being neglected or put on hold?

Marketing implementation is not as easy as 1; 2 and 3 same as administration. They both have different areas of concerns thou they will both benefit from each other if implemented the way that would be beneficial for both.

To identify its place; is a market accountability as well as one of the administration’s duty to foresee.  In this new era you cannot gain brand awareness unless you are both recognizable offline and online.

Making your brand standout within your target market must be in the heart of any businesses. The more your brand becomes word of mouth the more it will gain its place.

While the administration looking to keep its core values and its resources to continuously doing business; how can one make sure that administration and marketing will not collide each other?

Administration weighing to manage its operation by limiting its expenditures. Limiting expenditures means choosing which departments spending will be in priority. If anyone’s business chooses not to prioritize its marketing; must not complain if the company seized. 

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